🌱 Plant-Based Protein Boom Drives Pulses Market Growth in Southeast Asia - www.asiaagrifood.com

🌱 Plant-Based Protein Boom Drives Pulses Market Growth in Southeast Asia - www.asiaagrifood.com

The expanding middle class and urban population are further accelerating this shift toward protein-rich, plant-based diets. Health concerns are also playing a major role. Rising cases of lifestyle diseases such as obesity, diabetes, and heart conditions have encouraged people to adopt healthier eating habits.

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