02May
Thailand has an opportunity to boost its exports to the United States as trade tensions between Washington and Beijing continue to reshape global supply chains. According to the Trade Policy and Strategy Office (TPSO), several Thai products—especially from the agricultural and processed food sectors—are well-positioned to gain ground in the U.S. market, particularly as American importers seek alternatives to Chinese goods.
Poonpong Naiyanapakorn, Director-General of TPSO, said the agency is closely monitoring the evolving landscape and analyzing how shifting U.S.-China trade dynamics may open new doors for Thai exporters. He noted that the agency has categorized Thai products into three distinct groups based on their potential for growth in the U.S. market: high-potential, potential, and those requiring trade diversion monitoring.
“Thailand already has a strong foothold in some categories, and these can further expand as U.S. buyers look for reliable suppliers beyond China,” Poonpong stated.
High-Potential Export Categories
These are items where Thailand already commands a notable share in the U.S. market and stands to gain further as American companies seek non-Chinese sources. Products in this category include:
- Pet food
- Rice
- Prepared mackerel
- Flounder fillets
- Prepared or preserved bamboo shoots
These goods are seen as viable substitutes to Chinese exports and could witness increased demand due to favorable perceptions of Thai quality and supply stability.
Emerging Potential Products
These products are largely dominated by China but present growth opportunities for Thailand, especially if producers enhance their manufacturing processes and marketing strategies. They include:
- Pasta products (e.g., rice noodles, vermicelli)
- Frozen squid
- Soy sauce
- Prepared or preserved horse mackerel
- Frozen peas and beans
Poonpong added that targeted trade promotion, compliance with U.S. food and safety standards, and consistent product quality would be key for Thailand to successfully penetrate deeper into these categories.
Strategic Monitoring
The TPSO will continue to monitor trade flows and evaluate shifts in U.S. import patterns to help Thai exporters adapt and make informed decisions. The agency is also working in coordination with industry stakeholders to ensure readiness in meeting international demand and standards.
With the U.S. being one of Thailand’s major trading partners, this shift could play a crucial role in Thailand’s post-pandemic export recovery and long-term trade strategy.
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