A farmer from Punjab has become the center of attention in the organic foods market after his sugarcane-based products were fully booked in advance until 2027. His commitment to chemical-free farming and traditional processing methods has earned him a loyal customer base across India and even abroad. Hailing from a small village, the farmer produces a variety of organic sugarcane treats, including jaggery, jaggery powder, cane syrup, and flavored gur products. Unlike mass-produced alternatives, his products are made without preservatives, artificial flavors, or chemical additives. This quality and authenticity have become the driving force behind the overwhelming demand.
Buyers, including retailers, health-food companies, and households, have placed advance orders for the next several years. Many customers claim his products have a “distinct, natural sweetness” and superior quality compared to regular market options. The farmer credits his success to sustainable farming practices, including crop rotation, organic fertilizers, and the use of traditional boiling techniques for jaggery preparation. He also actively shares farming tips with young farmers, encouraging them to explore organic methods for better income and soil health.
Agriculture experts say his success story highlights a growing trend: rising demand for natural, chemical-free, and locally produced food products. The farmer’s journey is now inspiring many others in Punjab and beyond to switch to organic sugarcane cultivation.
