
| Barrier | Insight |
|---|---|
| Taste Preference | 91% choose millets based on taste |
| Low Awareness | 75% unaware of millets’ nutritional benefits |
| Consumption Frequency | 90% consume millets only occasionally |
| Myths | Many view millets as winter‑exclusive and time‑consuming to cook |
| Government Campaigns | Only 34% are aware of promotional efforts |
